GEORGIAN RETAIL & E-COMMERCE ASSOCIATION
Uniting the retail and e-commerce industry to build a stronger, more competitive Georgian economy.
Our Mission
STRONG BUSINESS — STRONG ECONOMY
REA advocates for a transparent, fair, and competitive business environment in Georgia. We bring together leading retailers and e-commerce platforms to shape industry standards, share knowledge, and drive economic growth.
What We Do
OUR STRATEGIC PILLARS
ADVOCACY
We represent the collective voice of the retail and e-commerce sector in policy discussions, ensuring fair regulation and a level playing field for all market participants.
STANDARDIZATION
We develop and promote industry-wide standards for quality, safety, and customer service, raising the bar across the Georgian retail landscape.
KNOWLEDGE
We facilitate knowledge sharing through conferences, research publications, and training programs that keep our members at the forefront of industry trends.
OUR ECOSYSTEM
INDUSTRY LEADERS
LATEST INSIGHTS
Stay updated with the latest trends, regulatory changes, and association activities.
New E-commerce Tax Amendments Proposed
The Ministry of Finance has proposed sweeping amendments to the tax framework governing digital commerce, including revised VAT thresholds for online merchants.
REA Founding Members Meet in Tbilisi
The founding members of REA convened in Tbilisi for the first board meeting to set the strategic agenda and discuss advocacy priorities for 2026.
Georgian Digital Trade Report: Q4 2025
REA's quarterly report reveals a 28% surge in cross-border digital transactions, driven by rising adoption of mobile payment platforms.